Brand Strategy, Brand Identity, Creative Direction
The Fuji Butcher
Brand Identity, Creative Direction
ANA InterContinental Ishigaki Resort
Print Design, Art Direction
Niseko by Nature
Brand Identity, Design System, Web Design
Cooland DDW
Brand Identity, Web Design
M2X
Brand Identity, Creative Direction
I’m a multidisciplinary design lead with over 20 years of experience working across product and brand. Originally from Gibraltar and now based in Tokyo, I partner with teams globally.
My work bridges strategy and craft, shaping identities, digital products, and systems that drive growth.
“Through Cliff’s questions, I was able to put unclear thoughts into words. His process helped me grow as a CEO and think more clearly about my business ... I strongly recommend him as a partner.”